![]() By offering the apps directly from Facebook, Meta believes that more people will end up downloading these apps, which should bring positive results for both developers and the platform itself.Īpple is yet to announce sideloading in iOS, so we’re still not sure how this will work. Since most of the company’s revenue comes from advertisements, Meta’s business model has been hugely impacted.įacebook Ads already lets advertisers promote apps, but users must be redirected to the respective app stores for each operating system. This would open up a new market for Meta, which has been struggling ever since Apple introduced new measures to make it harder for apps to track users. The idea is to allow users to discover and download apps directly from Facebook rather than having to open the App Store on iOS or the Google Play Store on Android. ![]() Facebook to become an app storeĪs reported by The Verge, a Meta spokesperson revealed that the company is “interested in helping developers distribute their apps” through the Facebook app. And one of the companies most interested in this change is Meta, which has confirmed its plans to turn Facebook into a replacement for the App Store. The European Union’s parliament has passed the Digital Markets Act, which is antitrust legislation that will force every platform to allow the distribution of apps through other digital stores – which will have a huge impact on Apple.
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